With gin been the in drink, Camden Gin wanted to take advantage of this by opening a high quality Gin bar which would a rough and edgy feel to it.  Allowing the brand to fit into the area of Camden.

To accomplished the edgy brand that Caden Gin wanted we decided to go with a distort worn text for the logo which could then also be used on advertisements. This would then work really well alongside minimal designs for all other assets which we created.